Mobile Content Delivery: CoreMedia’s Adaptive Device Delivery Review
Mobile capabilities are a must-have for any web content management solution. Some do it better than others. Today, we take a look at the mobile capabilities of CoreMedia (news, site) in the latest...
View ArticleA Quick Review of Gist, Social Contact Management
CRM no longer simply involves an address book or phone list. Social mediums are blurring professional and personal lives. Managing your contacts, conversations and communities will require a more...
View ArticleThe Keys to Understanding Web Customer Engagement (Part 1)
The notions of web presence and customer engagement aren’t new, but are gaining in interest as web presence expands beyond the corporate website and as companies must know more about effective means of...
View ArticleMobile Connection Management is the Mobile Experience
We talk a lot of the mobile enterprise, mobile customer engagement and all the different ways the mobile platform enables us all to stay connected. To do so effectively not only requires an effective...
View ArticleForrester: Why Customer Experience Management Needs To Be Personalized
Customer experience management (CXM) begins with customer data. Ultimately, it also ends there. While CXM can gather insights from consumer data garnered around individual behaviors online, if the...
View ArticleThe New Google Analytics: Site Speed Reports
This is the sixth in my series exploring the new Google Analytics Platform components in detail. For this article, I’m going to spend some time going through the new Site Speed report that Google has...
View ArticleData is the New Oil
Session retrospective from GigaOM’s Structure Conference If you haven’t yet heard anyone say that “data is the new oil,” then you will pretty soon. Companies as varied as PayPal, Human Genome...
View ArticleOpenText: 5 Components Of its New Enterprise Information Strategy
Many companies faced with a growing number of channels and ways to access information just push ahead and hope they will hit on the right formula to stay in the enterprise information management space...
View ArticleTweet Jam Recap: Data Has No Value, Action On Data Has Value #CXMChat
One of the most popular tweets in our CXMChat Tweet Jam yesterday went like this: “Data has no value. Action on data has value. Connecting data to action is ROI”. Here’s the thing. Organizations...
View ArticleGoogle Pushes Universal Analytics Out of Beta To Reach More Devices, Data
Google has updated its analytics — again. It’s not exactly news that Google is adding new features, but the general release of Google Universal Analytics to all its analytics customers adds a different...
View ArticleYour Car Is a Data Platform, What Can It Tell About You?
We’ve all heard about the Internet of things. We know you can use Nest to control your thermostat from your iPhone, so if you forgot to turn the heat down when you left for work you can do it from the...
View ArticleGoogle, Nest Labs and Nagging Questions of Privacy
Google and Nest Labs must preserve customer privacy, avoid urges to collect personal data for marketing and advertising purposes and use their $3.2 billion merger only to improve the use and value of...
View ArticleInternet of Things Name: Stupid or Brilliant?
What’s in a name? Not much — if you’re referring to the Internet of Things, said Benny Placido, business development director for Edinburgh, Scotland-based Bluemungus, an app and Web developer. “I’ve...
View ArticleBig Data and Your Post Holiday Pounds
Losing weight and getting fit are among the top five most popular New Year’s Resolutions every year. But resolutions tend to wear out by spring and many people struggle to keep up the energy,...
View ArticleShifting the Internet of Things into Overdrive
The hype cycle for the Internet of Things is in overdrive and attempting to knock big data off its perch as the top tech catchphrase. I’m still not fully seeing why my Internet aware toaster will...
View Article6 Blackjack Lessons to Improve Your Marketing Analytics
The game of blackjack offers six important lessons for managers trying to make sense of marketing data, according to the man who crunches the numbers for Orbitz Worldwide. Sameer Chopra, vice...
View ArticleSharePoint Users Routinely Breach Security Policies
Research by Cryptzone shows at least 36 percent of SharePoint users are breaching security policies — and another 9 percent admit they have no idea how to prevent sensitive information from being...
View ArticleHow to Mine Gold from the Internet of Things
The Internet of Things (IoT) has been an idea at the edge of market disruption for some time now, and a lot of companies are jumping into the game. Google acquired Nest to elbow its way into the smart...
View ArticleCisco CMO Reveals Her Pain Points
About 15 years ago, Blair Christie made one of those life-changing decisions. She gave up her notion of seeking her fortune on Wall Street to become the investor relations director for Cisco, helping...
View ArticleApple’s iBeacons Could Reinvigorate Retail
Brick-and-mortar store locations are declining — and online retail continues to devour market share. Could Apple’s iBeacon technology be the catalyst that slows the slide of traditional stores or even...
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